Blog 7


Alphabet defines themselves as “an American multinational technology conglomerate.” Consisting of some of the top companies in the world (Google, YouTube, Google Cloud, and Android), Alphabet has established itself as one of the most successful companies in the world for quite a bit of time. With their foot in nearly every industry imaginable, they have left their mark on every customer and the world.

As of now, Alphabet is skewed to one area in particular: advertising. Accounting for much of their revenue, advertisements have become commonplace in all Alphabet products. Whether it be YouTube or Android, a consumer will always see at least 20-30 advertisements from Alphabet products every day. Alphabet’s primary advertising platforms, Google and YouTube, are also the best in the entire world, with no close second.

Perhaps what makes Alphabet special is that its management is very experience, and at the end of the day, experience always wins. As mentioned before, Alphabet is also one of the most diversified companies in the world, meaning that if revenue drops in one area, it is made up in another. Thus, it is clear that Alphabet, with its vast experience, is still going to thrive in the future.

  • Financials:
    • Market Cap: $1.84TRevenue: $270.33BProfit Margin: 29.51%Operating Margin: 30.47%
    • Gross Margin: 56.94%

Next, The Trade Deck defines themselves as “an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.” Aside from Alphabet, the Trade Deck is the premier company in terms of advertising.

Because of its scalability and wide consumer base, the Trade Deck remains a very powerful competitor in the advertising market. However, Trade Deck’s selling point comes from their dominance on the independent side of AdTech. In other words, while Alphabet brings consumers their own platform, the Trade Deck serves as a great “neutral middle man.”

A common concern for advertisement-based companies is that during an economic downturn, such as Covid-19, advertising is a common cut cost. However, while companies like Snap have taken a hit, the Trade Deck has remained steady, showing its efficient management and long-term viability.

The Trade Deck is a company built for the future. Buy this stock now before it’s too late.

  • Financials:
    • Market Cap: $33.66B
    • Revenue: $1.292B
    • Profit Margin: 11.51%
    • Operating Margin: 7.74%
    • Gross Margin: 81.48%

Financial Term

The financial term for this blog is Bull Market, which occurs when the stock market increases at unprecedented levels. Typically, investors sell or hold stocks and bonds during a Bear Market. During this time, because value increases quite a bit, investors are guaranteed high returns on investment. Bull Markets do not occur at a set time, making them very unpredictable. Thus, it is not a good strategy to wait for a Bull Market before investing.